Dropshipping is a way to sell products without holding any inventory. Dropshippers typically rely on wholesalers or manufacturers to provide the products they sell, and there are many benefits to this business model. For example, dropshippers can:
- Start their online store with low startup costs and risks
- Choose from a wide range of products and niches to sell
- Scale their business easily by adding more products or suppliers
- Focus on marketing and customer service instead of managing inventory and logistics
However, dropshipping also comes with a major challenge: finding winning products that are in high demand and profitable dropshipping products. This is not an easy task, as there are thousands of products available online, and not all of them are suitable for popular dropshipping. Moreover, dropshippers have to compete with other sellers who may offer the same friendly products at lower prices.
So, how can you find and sell winning products for dropshipping in 2023? In this article, we will share with you some tips for finding the best dropshipping products, tools, examples, and resources that will help you do just that. By the end of this article, you will be able to:
- Understand what are winning products and why they are essential for dropshipping success
- Find winning products for dropshipping using various methods and platforms
- Sell winning products for dropshipping using effective strategies and techniques
High demand means that there is a large market for your product, and people are actively searching for it or buying it online. Low competition means that there are not many other sellers offering the same product, or they are not doing a good job at marketing it. Good profit margins mean that you can sell your product at a higher price than what you pay for it, and still make money after covering your expenses. Unique features mean that your product has something special or different that makes it appealing to your target audience.
- Home improvement: LED strip lights, smart plugs, wireless doorbells, etc.
- Consumer electronics: wireless earbuds, magnetic phone chargers, portable projectors, etc.
- Phones and accessories: phone cases, screen protectors, phone holders, etc.
- Sports and outdoors: fitness trackers, resistance bands, yoga mats, etc.
- Shoes and bags: sneakers, backpacks, wallets, etc.
- Mother and kids: baby carriers, diaper bags, nursing pillows, etc.
These are just some of the many winning products that you can find and sell for dropshipping in 2023. But how do you find them? Let's move on to the next section.
How to Find Winning Products for Dropshipping
Step 1: Identify demand
Google Trends: This is a free tool that shows you how often a specific keyword or topic is searched on Google over time. You can use it to see if a product is gaining or losing popularity, compare different products or niches, and find related keywords or queries.
Kickstarter: This is a crowdfunding platform that showcases innovative projects and products that people can back or support. You can use it to find new and unique products that have potential for dropshipping.
Wish: This is an online marketplace that sells low-priced products from various categories. You can use it to find popular and cheap products that you can source from suppliers.
Step 2: Figure out how much to price your product
and marketing costs when pricing your product. You also need to ensure that you have a good profit margin that covers your expenses and allows you to make money.
A general rule of thumb is to multiply your product cost by 2 or 3 to get your selling price. For example, if you buy a product for $10, you can sell it for $20 or $30. However, this may vary depending on your niche products, market, and product.
You can also use tools like Oberlo to calculate your profit margins and suggest optimal prices for your products.
Step 3: Find a manufacturer or supplier
When choosing a manufacturer or supplier, you should check their ratings, reviews, feedback, policies, and communication. You should also order samples of the products that winning dropshipping products to sell and inspect them for quality, functionality, and packaging.
Step 4: Test your product idea
The fourth step is to test your product idea before launching it on the market. You can do this by using platforms like Shopify, Oberlo, CJdropshipping, etc. to create your own online store and add your products to it. You can then run some marketing campaigns to drive traffic to your store and see how people respond to your products.
You can use various methods and channels to market your products, such as social media, email marketing, influencer marketing, paid ads, etc. You can also use tools like Google Analytics, Facebook Pixel, or Shopify Analytics to track and measure your results.
Step 5: Analyze your results
If your product is performing well, you can scale up your marketing efforts and increase your sales. If your product is not performing well, you can either improve your product or marketing strategy or look for another product to sell.
How to Sell Winning Products for Dropshipping
Step 1: Create a catchy product name and description
- What is the product and what does it do?
- What are the main features and benefits of the product?
- How is the product different from other similar products?
- Why should the customer buy the product from you?
You can also use keywords, LSI keywords, and NLP keywords in your product name and description to optimize them for SEO and rank higher on search engines.
Step 2: Use high-quality product images and videos
You can either use the images and videos provided by your supplier or create your own using tools like Canva, Lumen5, InVideo, etc. You can also use user-generated content such as photos or videos from customers who have bought and used your product.
Step 3: Optimize your product page for SEO
You can use tools like Yoast SEO, SEMrush, Ahrefs, etc. to optimize your product page for SEO. You can also use tools like Google Search Console, Bing Webmaster Tools, or Shopify SEO Tools to monitor and improve your SEO performance.
Step 4: Add social proof elements
You can use platforms like Loox, Stamped.io, Judge.me, etc. to collect and display reviews and ratings from your customers. You can also use platforms like Fomo, Proof, or Provely to display social proof notifications such as recent sales, live visitors, stock levels, etc.
Step 5: Offer incentives
You can use tools like Privy, OptinMonster, Wheelio, etc. to create and display incentives on your product page. You can also use tools like Klaviyo,
or Omnisend to send email campaigns with incentives to your customers.
Step 6: Promote your product
etc. Marketing is the process of creating and delivering messages that persuade your target audience to buy your product. By promoting your product, you can increase your brand awareness, reach more potential customers, and drive more traffic to your website.
You can use tools like Facebook, Instagram, Pinterest, TikTok, etc. to create and share engaging content about your product on social media. You can also use tools like Shopify Marketing, Google Ads,
Facebook Ads, or Snapchat Ads to create and run paid ads for your product. You can also use platforms like FameBit, AspireIQ, or Upfluence to find and collaborate with influencers who can promote your product to their followers.
Winning Products Dropshipping FAQs
What are some examples of winning products for dropshipping in 2023?
Some examples of winning products for dropshipping in 2023 are wireless earbuds, magnetic eyelashes, posture correctors, pet grooming gloves, smart watches, etc.
How do I know if a product is a winning product for dropshipping?
You can use tools like Google Trends, Kickstarter, Wish, Sell The Trend, Ecomhunt, Dropship Spy, etc. to see if a product is trending or popular among dropshippers. You can also test your product idea using platforms like Shopify, Oberlo, CJdropshipping, etc. and analyze your results using metrics like conversion rate, customer feedback, return rate, etc.
How do I price my winning product for dropshipping?
You need to consider factors like competition, shipping rates, and marketing costs when pricing your winning product for dropshipping. You also need to ensure that you have a good profit margin that covers your expenses and allows you to make money. A general rule of thumb is to multiply your product cost by 2 or 3 to get your selling price.
Winning products are products that have high demand, low competition, good profit margins, and unique features. They are essential for dropshipping success, as they can make your store stand out from the crowd and generate sales.
To find winning products for dropshipping, you need to identify demand, figure out how much to price your product, find a manufacturer or supplier, test your product idea, and analyze your results. You can use various tools and platforms to help you with these steps.
To sell winning products for dropshipping, you need to create a catchy product name and description, use high-quality product images and videos, optimize your product page for SEO, add social proof elements, offer incentives, and promote your product. You can use various tools and platforms to help you with these steps as well.
Finding and selling winning products for dropshipping is not easy, but it is not impossible either. With the right tips, tools, examples, and resources, you can do it successfully and start your own dropshipping business in 2023.
Are you ready to find and sell winning products for dropshipping? Start now with Shopify, the leading ecommerce platform for dropshippers.