SEO is simply the process of putting together your site pages and contents in an arranged order to increase or enhance the chances of visibility when people search for topics related to your product and services.
It means you are optimizing your page or content to a format that is visible to crawlers and will give crawlers a clear-cut understanding of what your page is about and an understanding of the problems you are addressing, enhancing your chances of appearing in search results,
Think of it this way, you know a pharmacy when you see one from a distance because the contents you see inside, it is a well-arranged shelf of drugs, so the pharmacist arranges his drugs in a way that when he needs a specific drug, he doesn't have to begin to turning the drugs inside out to find it,
He can, in a glance, locate the drug he is looking for.
When they come crawling, if they find your page in a glance and your contents are reliable, then your chances of ranking in search results will be high.
What is Search Engine Optimization and How it Works?
Search engines like Google and Bing use bots to crawl through pages on the web, checking out page by page for information touching different subject matters. When they find this information, they put them in an index order according to distinct classifications like a web library where the librarian can locate the exact information he is looking for.
Then Algorithm scans through the pages in the index, reviewing different factors about ranking orders, searching for signals to determine the order with which pages should appear in the search result for a given search query,
Unlike other paid ads tools, you can't pay search engines to rank higher,
Suppose your page would rank high in the search results. In that case, you must work hard and know how to position your information in the right order so that your page can find compatibility with the hundreds of ranking factors that Google and Bing have put in place to determine which page has the most accurate answers to the search query in question.
The Algorithm is a vital system designed to bring the most relevant and reliable pages with high authority to provide users with an efficient search experience.
So optimizing your site with these principles in mind will ensure that your page ranks higher in search results whenever a user inputs any query related to your blog posts.
Why is SEO important?
SEO is a foundational part of digital marketing Secrets,
Ok, think of it like this;
There are over five million blogs on earth, and each of these blogs is saying something, and whatever it is they are saying is pointing the user in a particular direction.
Then nearly one million blogs wrote about the same search query, the user in himself will have difficulty locating the blog page that has the accurate information they are looking for,
People conduct trillions of searches every year, and almost 70 percent search with commercial intent to find information about products and services.
SEO is a system designed to narrow down these to the nearest 10 Search Engine Result Pages (SERP)
Rather than leave you with millions of answers to pick from, SEO will analyze the pages and choose the ones with the most credible information to satisfy the user with an efficient search experience.
So your ability to create greater visibility and higher ranking in search results than your competition can have material on your bottom line.
What is Search Engine Ranking?
When a user types in a search query into a search engine, search engines Scouts the index for highly relevant content and beings out their results according to the page's integrity, hoping that the results might solve the searcher's query.
This ordering of search results by relevance is known as ranking.
When you type a search query in a search engine like google, they will bring out domains and pages of different varieties, each with a keyword related to your search query,
If you pay attention, you will notice the suggestions are placed step by step, one on top of another; these are not the only pages with your answers. Some of the pages have a more accurate answer to your query, but google considers the integrity of the domains they suggested to you, and their authority is what places one search high on top of another.
Some pages might have more credible information, but they are not visible.
Therefore, they cannot appear in search results.
What are the factors that can hinder my ranking?
- If your content is hidden behind login forms, crawlers cannot use forms, so if you hide content behind any login form, then crawlers cannot find it; it is as good as invisible.
- Your text is hidden within a none text content.
- Site crawlers cannot navigate your site; you need to structure your site well with a well-arranged internal linking pattern to help crawlers find other pages related to each other; you can see examples of such pages on sites like Wikipedia.
- You don't have a clear information architecture. Users should not have to overthink before flowing on your site. You must have a well-structured label to indicate to users how to navigate through yours.
1. Crawl accessibility
You must be optimized website pages so that engines can easily read your pages and content; you must have this in mind when structuring your website.
2. Compelling content
Your content must be compelling enough to keep your audience and answer their query, and this is where you gain the trust of your audience and make them grateful to have found your website, remember everything you do is to get people to read your content finally, it will be disastrous's to discover after scaling through the ranks. The user doesn't find your content appealing enough, and they'll avoid your link the next time they see it appear. Your contents should be birthed upon in-depth research.
3. Optimized keyword
A keyword or key phrase is the query people type into search engines to find information about a specific product or service. Suppose you can get your hands on what people search for and carve a keyword that depicts their questions and confusion. In that case, you will get more attention, and your keyword shows that you understand their dilemma and you are a possible solution to their problems, your ability to solve problems makes you a sought after.
4. Great user experience, including fast load speed and compelling UX.
5. Shareworthy content that earns links, citations, and amplification.
6. Title, URL, & descriptions to draw high CTR in the Ranking.
7. Snippets/schema to markup standouts in SERPs.
We need to consider all of these steps to; your create SEO-friendly content and pages.