Winning Traffic Through Keyword Research
If you are here on this page, you are already aware of the importance of keyword research; maybe you seek to know how to do better or want to learn afresh. In any case, this article will help you understand the basics of how to do SEO Keyword Research and Findings.
It would be best if you said it's necessary for the majority of SEO campaigns. SEO is like performing magic arts, and guess what?
The "magic of SEO" happens because you can make the answer appear the exact moment they search for I when you know what people are searching for.
But if you have no idea what the people are searching for and don't create content for I, you don't know if there is any demand for what you publish. You are just clueless, like firing darts with your eyes closed. For sure, you don't have any idea if you'll hit anything.
Operating like this have a 95% probability of failing, which means you don't get to be found, and when you are not found, you won't get traffic; that could be so frustrating.
But if you it right — and combined with other solid SEO processes (including link building) — keyword research will help you produce a repeatable content process that consistently earns traffic over time.
How do you like that?
Winning SEO with Keyword Research
Keyword Research helps you to inform content devised strategy. Wins like this aren't always fully guaranteed, but they become more likely when brilliant keyword research tells content strategy.
Keyword Research has Multiple Benefits
Keyword Research helps you understand what content to create and what word to use to" your goals and target relevant traffic.
There are over trillions of possible keyword combinations scattered all over the internet and in every language. Even if you tried, it would be inconceivable to target them all.
Keyword research truly helps you locate additional and compatible keywords that your audience keeps searching for, which you can utilize to magnify your content roadmap or product offerings.
People are used to tending to search for the same things or often very similar things to group keywords together. Different topics are used with other phrases; when done right, keyword research helps you find the best keywords for your particular blog posts or content.
"Winning" Keyword Research assist you to find phrases and topics which:
- Are most relevant to you
- Have Low Competition
- Have sufficiently High Search Volume
There are specific tools that can help you with keyword research.
The Keyword Research Matrix
Helps you to
1. Discover valuable topics, keyword phrases and
It is foolishness to think you know the topic you want to rank for, but the question is, do you know the exact phrase people are searching for? Or do you know in what words these users are typing their search queries?
For example, selling "wholesale ceramics tiles" might be an excellent phrase to target. Keyword research can help you uncover other compatible words such as:
- Ceramic tiles per square meter
- cheap ceramic tiles
- How much is a carton of ceramic tiles
Such as finding
If you run a ceramic tiles business, how valuable would ranking on the first page of Google be for each of these terms?
You might be able to guess a few of these topics, but you see with keyword research, you can uncover thousands of these search queries and increase your chances of visibility.
2. To find sufficient Search Volume
To be sincere, not all of the keywords you see are worth going after; a keyword might look nice, but the search volume could be deficient; that’s why we need precisions in dealing with keywords.
We'll report it in-depth later, but "search volume" is roughly the number of times these phrases are searched for in Google each month.
Keyword Phrase Search Volume
wholesale wine glasses 600
wholesale wine glasses bulk 50
cheap wine glasses 1500
8 oz wine glasses bulk 10
Above, you can see, search volume can vary wildly from one phrase to the next. Our original term, "wholesale wine glasses", has decent search volume, but we've discovered "cheap wine glasses" blow it out of the water.
You can see that 8 oz wine glasses bulk" is not as popular by comparison. On the other hand, if your business sells these types of glasses, earning only a few clicks a month might be hugely valuable.
We have a philosophy we call long-term keywords the 80/20 rule. Only 20% of the keywords people search for will be famous "head" terms.
But 80% of keyword phrases will be less-frequent, long-tail keywords.
3. Find keywords you can rank for
Targeting popular keywords is good but at the same time risky because the more popular a keyword is, the more competition you will encounter to be able to rank 1st in search appearance.
You might be competing against sites that are far greater than you in strength and Authority, and that is not good for business.
The quest is the right keywords valuable to your business but not so competitive that you don't have a chance of ranking for them.
"Cheap wine glasses" may be a great keyword phrase, but because it has such a high monthly search volume, but because there are thousands of more popular sites searching for it, you might not stand a chance, so you have to avoid keywords like that.
It can be challenging to rank your most desirable keywords for a site just starting.
So the quest is to find those keywords with high demand and low competition. Let's look at our table of keywords one more time, but also add a column for "Keyword Difficulty."
Keyword Phrase Search Volume Keyword Difficulty
wholesale wine glasses 600 35
wholesale wine glasses bulk 50 36
cheap wine glasses 1500 46
8 oz wine glasses bulk 10 38
You can see clearly that wholesale wine glass is the only keyword finding with low competition and a chance of ranking
"Cheap wine glasses" have a high volume, but it is also harder to rank for.
We can be mindful of other perimeters in researching languages, seasons, and click-through rates. We'll write later on these in-depth in our article on analyzing keyword competition.
4. Crafting a complete content strategy from keyword research
Once you have a list of relevant keywords to focus on, you can create a plan for building content around those keywords. This would be your content strategy or content roadmap.
With Keyword Research, you can start to answer questions like:
- What are my main topics,
- What are my child-topics?
- When can I target multiple keywords on a single page,
- when should I split them into separate pages?
- What kind of content do users expect when searching for each phrase?
- Where does each phrase fall in my visitor's journey
- (awareness > interest > purchase)?
By now, we have established a foundation for finding the right keyword. Now we would begin to go in deeper.
Ready to dive in? Get started with uncovering seed Keyword Ideas.
Build A Winning Keyword Strategy
Now that Google has evolved and provides search results based on the search query’s intent., keyword research is more critical than ever.
Gone are the days when people were matching keyword to keyword.
We're not simply matching keyword to keyword anymore. We have to understand how customers are searching, and the intent of their search query to create content and set up that content to show up well for those searches. The only that is possible is with finding keyword research.