Black Hat SEO Techniques VS White Hat SEO Techniques

Ranking on the Search Engine Result Pages (SERP) is terrific for the growth of your business, but there are few technics you can use that will pull your chances down rather than improve your circumstances, but It is known as a Black Hat SEO technique.

Black Hat SEO Techniques VS White Hat SEO Techniques

As the name implies, Black Hat SEO techniques are like a shortcut to ranking high on search results, but the trails you leave behind might bring you disapproval from search engines like Google and even Bing.


These tricks are based on following the forbidden grounds and manipulating ranking protocol. The impact it will leave will lower your SERP positioning, so the more ethical and positive way would be the white hat SEO tech Bowie because it will positively improve your website ranking.

Main Differences Between White Hat SEO and Black Hat SEO Techniques

SEO requires steps that conform with search engine algorithms — Black Hat SEO techniques always try to avoid them at all costs.
White Hat SEO will improve your chances of ranking high because it abides by their guidelines. These strategies focus on improving your website rank on SERPs while delivering an exceptional user experience to the visitors.
So what we are trying to say, in essence, is that the entire technique of Black Hat SEO is centered on creating alternatives to search engine company terms by manipulation to get a higher search engine ranking.
This leads to a penalty or complete eradication from the result pages.

Black Hat SEO


1. Duplicating of Website Contents

Copying website content is a Black Hat SEO technique; it can destroy your website ranking when you duplicate people's content, google is very explicit about copied content, and it is called plagiarism and poor website design.

When Google crawlers crawl your website to index content, they ignore any unique content they find in your domain and move on.

So be exceptionally cautious about creating; make sure you do not duplicate anyone's post. And if by chance you have to publish a media that is already existing on a new web page, Mark the page as none index or "no follow" so that you will avoid any damaging impact on your new website.

Never the less the best way around this is to create unique content and avoid duplicating people online.

2. Keyword Stuffing in SEO

This is an act of repeating the same keyword within the same content more than it is necessary sometimes, it looks like a good idea when you want to optimize it for search engines, but it becomes harmful when you overdo it.

But, being more concerned distressed about keyword density than your audience is a Black Hat SEO technique that will quickly tank your content's ranking.

It is even likely to make your readers lose interest in reading your contents whom to keep reading vain repetitions of the same word over and over it is stress complete for the human brain.

And one more thing, including unnecessary words into your, can show search engines that you are trying to trick the algorithm into dwindling your content to the top in SERPs. Guess what?

Google will penalize you.

Place keywords in strategic places like:

  • Article or blog post title
  • Meta title
  • Introduction
  • Meta description
  • Subheadings
  • It is ok to place your keyword several times in the content, even SEO tools, but be sure you do it in the proper context. Please do not overdo it.

3. Low-Quality Guest Posts

One way to improve your status on SERPs is through guest postings. But in as much as it is essential, if those posts are not of good quality, then it means all the contents on your blog are either fake, or someone wrote it for you, it can reduce your chances.

And in featuring guest authors and bloggers, you need to make sure all their posts are original, valuable, and high quality.

4. Excessive Ads in the above fold

It is very wrong to place ads in the forefront of you; when you put too many ads in the forefront of your content, and people have to scroll through ads before seeing you, it may seem like it increases your chance of earning. Still, it creates a poor user experience and would attract a Google penalty.

When your falls short of Google’s page layout algorithm, it might lose a high amount of the organic traffic it would have gotten.

5. Paid Links

This is the act of buying links in a blog post is the directory from probably a higher authority website or websites to get strong backlinks from those authorities to point to your website to boost your website authority.

People take shortcuts by using paid links because it's time to build trust, legal connections, and backlinks. It may look fast and sometimes help you rank high, but it will attract penalties once Google finds out. 

If you keep trying to maneuver your strategies to the top of the SERPs through paid link building, you stand a high risk of having your account suspended. 

Google strongly disproves paid links; it’s a forbidden Black Hat SEO technique… 

6. Cloaking

This is a deliberate display of different contents on the same page to your website visitors and search engines.

Some websites use cloaking to hide:

  1. Excess ads
  2. Spammy links
  3. Malicious software
  4. Sneaky redirects
  5. Machine-generated content 

These websites often fool search crawlers to rank on the SERPs while disobeying search engine policies. 

The Black Hat SEO techniques also direct to maneuver Google's algorithm so a particular website could rank on several keywords that are not relevant to its available content. 

7. Clickbait Headlines

Several bloggers display misleading headlines because they have high click-through rates, this clickbait headlines will end up leading to content that has no value and relationship with the proposed headline. This isn't good for SEO.

Learn to make compelling headlines that are related to values that will add the same weight you proposed in your headlines

These headlines lead to high bounce rates because people will leave immediately that your headline or link has swayed them, and when your websites have too many bounce rates, they will penalize you.

8. Link Farm

Other websites are developed to create opportunities to increase link building. This strategy is called link farming. 

Link farming is one of the Black Hat SEO techniques that manipulate and inflates the number of backlinks a page or website has to improve its search page rankings.

These kinds of Li are usually very many and have low-quality containing keywords a website wants to rank for as anchor texts. 

Google has the intelligence to detect link farms and punishes websites involved in this kind of Black Hat SEO, removing every link in comments, websites, ads that you feel is not trustworthy.

9. Slow or Unavailable Websites

One of the things that can affect your SEO ranking is poor website speed.

Slow or unavailable web pages make people avoid or bounce from your website. When Google receives signals like this from your website, it is not worth ranking since visitors are not interested.

The average load time speed of a website should be nothing higher than 3 seconds according to SEO specifications,

Using a reliable hosting provider to build a fast website is essential. Otherwise, other tools can help boost your website speed.

With all said, 


This is totally conversely of all that you read about Black Hat SEO techniques; White Hat SEO technique considers all the rules and regulations of SEO and abides by them. 

  1. Avoid paid links
  2. Go for quality guest postings
  3. Build trusted links only
  4. Build your website speed 
  5. And create only original contents 
  6. And trustworthy headlines


The best SEO methods include high-quality content, strong backlinks through relevant guest posts on high domain authority platforms, and a fast, reliable website.

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